LOCAL SEO PLAN OUTLINE
- Audit your current site
- Site authority
- Existing pages
- Social presence
- Local presence (Citations and Maps)
- Set up Goals
- Research your target audience
- What is your audience looking and alter onsite to cater to them
- Evaluate your competition
- Evaluate and compare their ranking, authority, social and local presence
- Evaluate and compare their onsite and off site presence (where they’re getting backlinks from)
- Discuss and create an effective keyword plan
- Evaluate current ranking for keywords
- Create keyword list for onsite and off site promotion
- Site structure and On-Site optimization
- Check robots.txt file
- Make sure an xml site map is set up
- Make sure pages are structured correctly (meta title, description, H1, H2’s, content, etc)
- Create a link building strategy
- Links that build authority
- Use of keywords in backlinks
- Social, web 2, blogs, articles, Press releases
- Citations and Maps for local
- Monitoring your progress
- Check current positioning
- Continually altering link building strategy monthly as needed
