LOCAL SEO PLAN OUTLINE

  • Audit your current site
    • Site authority
    • Existing pages
    • Social presence
    • Local presence (Citations and Maps)
  • Set up Goals
    • Discuss your SEO goals
  • Research your target audience
    • What is your audience looking and alter onsite to cater to them
  • Evaluate your competition
    • Evaluate and compare their ranking, authority, social and local presence
    • Evaluate and compare their onsite and off site presence (where they’re getting backlinks from)
  • Discuss and create an effective keyword plan
    • Evaluate current ranking for keywords
    • Create keyword list for onsite and off site promotion
  • Site structure and On-Site optimization
    • Check robots.txt file
    • Make sure an xml site map is set up
    • Make sure pages are structured correctly (meta title, description, H1, H2’s, content, etc)
  • Create a link building strategy
    • Links that build authority
    • Use of keywords in backlinks
    • Social, web 2, blogs, articles, Press releases
    • Citations and Maps for local
  • Monitoring your progress
    • Check current positioning
    • Continually altering link building strategy monthly as needed